The world is going online
A couple of decent benchmarks in US and global traffic. In addition to Facebook taking number one in total minutes in the US:
Google crosses 1B users globally for first time, and Yahoo number one in total monthly traffic globally:
"In a research note on the latest monthly traffic figures from comScore, Citigroup analyst Mark Mahaney pointed out that Google said its number of global users crossed 1 billion for the first time last month. But Yahoo edged out Google in August to become the top site in monthly traffic, with 179 million unique visitors. Google had 178.8 million, followed by Microsoft with 165.3 million. Facebook remained the fourth-ranked site, at 148 million, up from 145.5 million in July. Rising traffic combined with increasing time spent on the site bodes well for Facebook's efforts to monetize its vast inventory."
FB ads are particularly sticky when a friend likes them:
"Research from Nielsen earlier this year showed people are 68% more likely to remember an ad and twice as likely to remember what it said when they see a friend has interacted with the ad on Facebook. The company struck a deal with Nielsen last year to help provide data to marketers demonstrating that its display ads work."
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135476&nid=118430
Google crosses 1B users globally for first time, and Yahoo number one in total monthly traffic globally:
"In a research note on the latest monthly traffic figures from comScore, Citigroup analyst Mark Mahaney pointed out that Google said its number of global users crossed 1 billion for the first time last month. But Yahoo edged out Google in August to become the top site in monthly traffic, with 179 million unique visitors. Google had 178.8 million, followed by Microsoft with 165.3 million. Facebook remained the fourth-ranked site, at 148 million, up from 145.5 million in July. Rising traffic combined with increasing time spent on the site bodes well for Facebook's efforts to monetize its vast inventory."
FB ads are particularly sticky when a friend likes them:
"Research from Nielsen earlier this year showed people are 68% more likely to remember an ad and twice as likely to remember what it said when they see a friend has interacted with the ad on Facebook. The company struck a deal with Nielsen last year to help provide data to marketers demonstrating that its display ads work."
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135476&nid=118430
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